People who use web sites have problems
- My printer broke. I need to buy a new one.
- I need a flight from London to Barcelona.
- What is a badger?
- My company needs a support contract for my computer systems.
Simple solutions to their problems, not yours
Your web site sells printers and printing supplies. Someone visiting your web site wants to buy printers and printing supplies. What do they see? Extended warranty offers, Flash presentations of new models and “Enterprise Solutions”.
What do they want? They just want a printer!
Your web site failed to simply give the visitor a solution to their problem and you lost the sale without even knowing about it.
You were trying to solve your problems - you wanted to sell more extended warranties, present a fancy product show and tease businesses with baseless jargon.
Your web site should provide solutions to their problems, not yours.
Web sites that solve problems make people come back
Your web site revolves round your needs. People have to struggle through your organisational structure to find something they want. If someone really wants something, they may put up with it once.
But next time, watch how they go elsewhere. They find a web site that will simply sell them a printer when they want a printer. That's easy. They come back again to buy ink refills, paper, a better printer. Why? Because they can do so simply and easily.
Make your web site user-centric, not you-centric
I will analyse your web site and determine what people want to do, as opposed to what you want them to do, and will provide a free summary of the most critical issues.
Detailed reports can be ordered highlighting issues and suggesting solutions. You may then choose us, or indeed anyone else, to implement the solutions for you.
Please get in touch if you are interested in talking about this further.