Usability relates to ease of use

“…the lower the cognitive load of your interface, the more users will use your interface, and the more often they will use it”.

The easier your web site is to use, the more people will enjoy using it and will come back again. If your web site is not easy to use, people will not come back. Simple.

The return on investment (ROI) in usability improvements is immense. Expect an average of 100% increase in sales and 150% increase in visitors.

Your web site is difficult to use

Most websites are difficult to use and yours, in all likelihood, is probably no different. Sorry, but this is a fact.

What does your web site sell? Cars? Beauty products? Films? Refills for business printers? So do hundreds of others. Lots of hundreds of others.

So you have expert knowledge of what you sell, be it products or services, and first class after sales support. This is all wasted when people look around your web site and then buy from one of your competitors. They're doing so right now.

Why should people buy from your web site when hundreds of others sell exactly the same? Why should they come back again when it took them ten minutes to find the details for a specific inkjet refill the first time?

If people find your web site difficult to use, they will go elsewhere. If people have to fight through your order process, they'll likely try elsewhere next time.

I will improve your web site's usability

I'm just going to get to the point here. I can and will make your web site more easy to use and this will make you more money.

I will do so by:

  • adhering to established conventions and meeting peoples' expectations
  • making your web site behave consistently
  • removing features that make your web site more difficult to use for no valid reason
  • simplifying tasks, such as ordering or registering
  • being clear and concise
  • speaking to people in language they understand

I will look at your web site and provide a free summary of the most critical issues.

Detailed reports can be ordered highlighting usability issues and suggesting solutions. You may then choose us, or indeed anyone else, to implement the solutions for you.

Please get in touch if you are interested in talking about this further.